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NPR piece on new VW Fast commercials



On 12:38:23 am 03/19/06 Lars Bruchmann <pilotlars@yahoo.com> wrote:
> i've never liked seth... he probably did laugh at the
> herman cartoon where they man and woman are in the
> car, the man says: "the new muffler sure makes the car
> quiet."  the next cartoon shows the passenger seat,
> the woman has the muffler in her mouth.
>
> --- David Utley <fahrvergnugen@cox.net> wrote:
>
> >  It would be illustrative to know his age, and how
> >  much of a background
> >  in cars he has...  Until you read the article, then
> >  you know straight
> >  away the answers to both questions...
> >
> >  David
> >
> >  Craig Steiner wrote:
> > >  What a prude!
> > >
> > >
> >
> http://www.npr.org/templates/story/story.php?storyId=5251684
> > >
> > >  Craig
> > >
Well, he's entitled to his opinion, the target market is, as he says,
pretty testosterone driven, you have to admit. When you envision the driver
of one, what do you see? Would you be surpised to see my 80 year old mom
drivng one? At this stage of life, the GF is usulaly the one putting the
brakes on the need to buy a fast car (she wants a house likely)
I really doubt this guy's opinion counts for a whole lot in the sales of
the car, or the use of the ad.

So what VW commercials are your favorites? I like the Golf dropping from
the apple tree, (they seem to like dropping Golfs, maybe they're good for
jumping?), and I DO like the "Pink Moon" cabby ad. As the "target market"
(40 something female) for the New Beetle, I have to say I liked a lot of
those ads, like the "Reverse engineered from spacecraft" one. And of
course, the classic "reading of the will" one, featurring a black air
cooled beetle. 
Anyway, that's it from here. I'm not finding the new stuff (that I could
afford) inspiring enough to change right now, I was telling Dennis that I'd
likely jus replace my 230 000 km seven year old daily with the same thing
at some point (even the colour and interior and engine), but with zero
miles and a warrantee. Maybe that means I'm driving the right car.
Cathy